Episode 5

The Importance of Staying Calm with Victoria Usher

Victoria Usher is the Founder and CEO of GingerMay, a multi-award-winning strategic marketing and PR consultancy with offices in London, New York and Berlin. 

In this show, we touch on: 


  • the hysteria building around chat GPT and how it can be taken out of context;
  • the importance of looking back at other technologies and how they have been adopted in order to move forward with AI;
  • the need for a paper trail when using AI;
  • how this may affect the artistic and creative experience of making and consuming art; and
  • how AI can be used to detect bias in language and promote gender equality. 

A former data analyst and agency CMO, Victoria founded GingerMay to help businesses improve their reputation and commercial performance by clearly articulating their brilliance.


She has received international acclaim for her work in the PR and communications sector; was named "PR Communicator of the Year" at the Marketing Awards, "Industry Leader of the Year" at the PRCA Awards and "Entrepreneur of the Year" at the global Stevie Awards.


LinkedIn: @VictoriaUsher @GingerMay 


Twitter: @VictoriaUsher @TeamGingerMay


Website: www.teamgingermay.com




[00:02:19] PR built on data.


[00:04:19] AI and Media Databases.


[00:08:38] Artificial intelligence and its development.


[00:11:09] AI's rapid development.


[00:14:48] The Future of Jobs.


[00:18:32] Creating a "brain".


[00:22:54] Interacting with AI-generated content.


[00:26:27] AI revolutionizes data analytics.


[00:29:23] Trusting AI creations.


[00:34:39] Legislation for AI technology.


[00:37:03] Reducing bias in job descriptions.


[00:40:15] Bias in language and AI.


[00:45:07] Job displacement due to AI.


[00:48:22] Copywriters losing work.


[00:51:29] AI and language production.


[00:54:46] Future of robotics and AI.

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Lena Robinson

Lena Robinson, the visionary founder behind The FTSQ Gallery and F.T.S.Q Consulting, hosts the Creatives WithAI podcast.

With over 35 years of experience in the creative industry, Lena is a trailblazer who has always been at the forefront of blending art, technology, and purpose. As an artist and photographer, Lena's passion for pushing creative boundaries is evident in everything she does.

Lena established The FTSQ Gallery as a space where fine art meets innovation, championing artists who dare to explore the intersection of creativity and AI. Lena's belief in the transformative power of art and technology is not just intriguing, but also a driving force behind her work. She revitalises brands, clarifies business visions, and fosters community building with a strong emphasis on ethical practices and non-conformist thinking.

Join Lena on Creatives WithAI as she dives into thought-provoking conversations that explore the cutting edge of creativity, technology, and bold ideas shaping the future.
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David Brown

A technology entrepreneur with over 25 years' experience in corporate enterprise, working with public sector organisations and startups in the technology, digital media, data analytics, and adtech industries. I am deeply passionate about transforming innovative technology into commercial opportunities, ensuring my customers succeed using innovative, data-driven decision-making tools.

I'm a keen believer that the best way to become successful is to help others be successful. Success is not a zero-sum game; I believe what goes around comes around.

I enjoy seeing success — whether it’s yours or mine — so send me a message if there's anything I can do to help you.